If so, you're not alone. I've talked to men and women at all levels of business – from CEO’s to brand-new account representatives – who absolutely hate networking events. In fact, here are a few of the comments I hear every day:
- "I often feel uncomfortable trying to meet new people at networking events."
- "I’ve been told I should work the room, but I’m not really sure what that means?"
- "I don't want to be pushy, but how do I avoid standing alone the whole time?"
- "At receptions I meet people, but it hardly ever leads to results."
- "I saw someone I wanted to meet at the last conference I went to, but I had no idea what to say."
- "When I go to a mixer or a function with colleagues, we stay together and I don't get to know other people."
- "I met an old acquaintance at a networking event, and ended up listening to his stories instead of meeting
others. It was a pity I didn't know how to end the conversation."
- "I have a hard time staying in touch after the networking event. I don't have a clue what to talk or write
about to maintain the relationship."
As you can see, lots of the people I meet don’t view networking events as a chance to get ahead – they see them as a waste of time. Even worse, most of them think they can’t do well at networking without becoming pushy and overbearing. Since these feelings are so widespread, let me take a moment to clear something up right now:
These fears aren’t necessary! Networking can be a wonderful way to make business contacts, and you don’t have to change your personality or act unnaturally to take advantage of them. In fact, if you’re doing it the right way, networking isn’t just profitable – it’s fun!
The reason most people fail at networking is that they've never been taught how to do it properly. Networking is a part of their job, so they’re expected to walk into a room and instantly know how to talk to every person they need to meet, despite the fact that no one has ever shown them the right way to do it. But the fact the matter is, networking is no different than any other skill, like typing, swimming, or riding a bike – anybody can become good at it with a bit of coaching and practice.
Most of the people I meet would love to be great networkers. After all, what could be better than getting some face time with a room full of high quality prospects and contacts? The problem is, they've never had anyone show them how to develop a strategy to find which events they should go to, what they should do when they get there, and how to steer things in their favor. They know they don't want waste their time or come across like pushy salespeople, but they don't know a better way.